MarinOne

Website Migration and Rebuild

UX Design

Webflow

SEO

about

MarinOne provides a unified platform for search, social, and eCommerce advertising. They help digital marketers convert precise audiences, win new customers, and make better decisions.

Project Details

Harness the power of MarinOne Insights to automatically identify opportunities in your digital marketing programs.

Project Brief

BOOST worked alongside Marin’s SVP of Marketing and other members of their team, who were all keen to be hands-on during the project.

Using Slack to liaise bi-weekly, we stayed on track with our client’s plans to develop new page layouts from core template variants. We established a plan to optimise content migration from their old WordPress site into CMS Collections – content that dated back more than five years.

stage 1

Discovery & Strategy

  • Question assumptions
  • Research
  • Concepts
  • Competitor Research
  • Audits
  • Trends/Industry best-practice

STAGE 2

DESIGN, BUILD & LAUNCH

  • UI Design
  • UX Design (front-end)
  • Web Development (back-end)
  • Video
  • Animation
  • Interactions

STAGE 3

BOOST
(OPTIMISE)

  • SEO
  • CRO/Landing Page Optimisation
  • Analytics
  • Lead generation
  • Social media
  • Copywriting

services used

Webflow development

Webflow is the leading no-code platform for building unique websites that stand out.

Ux design

User Experience (UX) design creates products that provide meaningful and relevant experiences to users.

seo

Search Engine Optimisation (SEO) is the science of ranking pages higher in search engines such as Google.

Branding

outcome

Because our client’s blog was on a separate subdomain, we decided to tackle the migration in two phases. First, we built out brand new page templates in Webflow, then moved across and finessed the content from the legacy site. Once the new site was launched, we updated the blog, which consisted of more than 1000 articles.

In sync with the Webflow Development, Panos worked on a comprehensive SEO strategy to ensure that meta information, 301 redirects and their legacy Google ranking weren’t affected during the transition.