Digital Branding Agency
London
Branding
BOOST is a digital branding agency based in London. Whether you’re looking to rebrand your business, refresh your current brand identity, or need branding for a new venture, we can help. Our experienced digital branding experts will develop a unique visual identity that is distinct and memorable.
Working closely with you, we’ll take a deep dive into your brand to get clarity on your story, target audience, USPs, competitors and much more before we develop branding that will capture the essence of all these things and transform how your business is perceived.
Why is branding so important?
Your branding is an integral part of how your clients find, experience and remember your business. For prospects encountering your business for the first time, your branding must differentiate you from rivals and communicate what you stand for, what you do and why you do it. For existing clients, your branding must be immediately recognisable; a marque of assurance associated with familiar qualities and standards. With so many ways for prospects and clients to connect with your business on and offline, it’s vital you present a consistent brand experience by ensuring you replicate your branding perfectly across all media.
Why is branding so important?
Your branding is an integral part of how your clients find, experience and remember your business. For prospects encountering your business for the first time, your branding must differentiate you from rivals and communicate what you stand for, what you do and why you do it. For existing clients, your branding must be immediately recognisable; a marque of assurance associated with familiar qualities and standards.
With so many ways for prospects and clients to connect with your business on and offline, it’s vital you present a consistent brand experience by ensuring you replicate your branding perfectly across all media.
Who do we help with branding?
Tech | SaaS | Marketing | Fintech | Blockchain | Start-ups
Boost
Branding Process
branding workshop
Meet the BOOST team and begin your branding or rebranding journey. In the workshop, we’ll ask you to share all relevant information about your brand with us, including your target audience, core values, USPs, competitors – and your current branding guidelines if you have any. Our branding experts will want to hear your thoughts and those of any other key stakeholders before leading a collaborative session to discuss strategic direction and brainstorm creative ideas.
user personas
User Personas are an essential tool in the branding process. Working closely with you, we’ll develop a generic user persona representing each of the key customer types you want to appeal to. Information contained in the user personas will include job title, age, gender, work goals and challenges, and will give us a reference point to check against as the project progresses.
design inspiration
To add further impact and interest for visitors, we'll enhance your website by introducing dynamic movement when the site is scrolled and subtle interactions when a cursor is moved over key areas.
logo identity
Once the branding design is agreed, we’ll explore how the logo identity works in a range of formats with different colour palettes and typefaces.
Brand guidelines
To ensure your branding is always reproduced consistently, we’ll prepare comprehensive guidelines for you to share with your internal team and any third parties you entrust with your branding. These guidelines will set out detailed rules about how your brand must appear in different situations and will give visual examples to follow. Also included will be guidance on photo styles and imagery – and graphics for use in social media to ensure your digital presence is always on-brand.
Let’s WORK TOGETHER
Branding faq
What should I look for when hiring a branding agency?
It’s important that you feel comfortable with the team and agency you work with. A brand has a unique personality, and it’s vital that three is a good understanding and collaborative chemistry between everyone involved in the project.
How do you build a digital first brand?
A digital first brand, means that you start with a brand strategy that is tailored to the platforms and channels that your brand will be most seen in. It’s important to follow this up with one single common purpose or ethos that can be encapsulated in messaging and narrative.
How do I rebrand my business?
The first step is to engage a creative agency, who can help you to establish how far the rebrand needs to go. It could include your business name and core messaging, or simply refresh a tired logo and update your marcomms. Ultimately, this decision will be one that involves your senior team of stakeholders, depending on how misaligned your existing brand is to where you want it to be.
What is included in a rebrand?
We begin with a Brand Workshop, the outcome of which is to create user personas that will guide and benchmark the rest of the rebranding process. We then move onto mood-boards, before embarking on the logo identity and finally capturing everything in a set of brand guidelines.
When should we look to Rebrand?
There are many reasons why a business may look to rebrand, however the 3 most common are to enter a new market, target a new audience or reposition the business to alter its perception within an industry or sector.
What are the benefits of Rebranding?
Businesses have many reasons for wanting to rebrand themselves, but the most common is to alter public perception of an existing brand and present it in a different light, or because they no longer feel that its existing public image is fit for purpose.