Ground Truth Intelligence

Website Rebuild

Webflow

UX Design

about

Ground Truth Intelligence is the first comprehensive platform for global due diligence and investigations. Launched in 2020, the platform was designed to bring innovation, standardisation and scaleability to the world of investigations.

Project Details

Global diligence & investigations, without the friction.

Project Brief

GTI briefed BOOST to create a website that would help reinforce their brand profile through a suitably sophisticated digital brand presence.

Working closely with GTI’s Head of Marketing, Berno and Simon ensured that page layouts and the overall look and feel of site content were fully aligned with her vision.

stage 1

Discovery & Strategy

  • Question assumptions
  • Research
  • Concepts
  • Competitor Research
  • Audits
  • Trends/Industry best-practice

STAGE 2

DESIGN, BUILD & LAUNCH

  • UI Design
  • UX Design (front-end)
  • Web Development (back-end)
  • Video
  • Animation
  • Interactions

STAGE 3

BOOST
(OPTIMISE)

  • SEO
  • CRO/Landing Page Optimisation
  • Analytics
  • Lead generation
  • Social media
  • Copywriting

services used

Webflow development

Webflow is the leading no-code platform for building unique websites that stand out.

Ux design

User Experience (UX) design creates products that provide meaningful and relevant experiences to users.

seo

Branding

outcome

One of the most crucial requirements was ensuring that GTI’s key USPs were communicated effectively and in such a way as to attract new clients, and support recruitment activity by appealing to talented, prospective employees.

In addition, it was imperative that the calls to action on each page were strategically positioned for optimum effectiveness and that the imagery selected reflected the company’s unique culture and values.