TFD Initiative

New Website Build

UX Design

Webflow

about

The TFD Initiative is a partner of the International Trade and Forfaiting Association (ITFA). Members of the TFD Initiative include major global financial institutions and leading service providers who shape the future of Trade Finance Distribution.

Project Details

Unlock the future of Liquid Trade Finance Powered by member-driven automation and standardisation

Project Brief

BOOST was approached by Tradeteq to help develop its new website for the Trade Finance Distribution initiative (TFDI). Tradeteq had previously had a website that was hard to manage, so they were looking for an alternative platform to help achieve easier management.

The FinTech sector is a key speciality for us, so we were delighted to help their team redesign their site, to provide a fresh look and feel for the brand.

stage 1

Discovery & Strategy

  • Question assumptions
  • Research
  • Concepts
  • Competitor Research
  • Audits
  • Trends/Industry best-practice

STAGE 2

DESIGN, BUILD & LAUNCH

  • UI Design
  • UX Design (front-end)
  • Web Development (back-end)
  • Video
  • Animation
  • Interactions

STAGE 3

BOOST
(OPTIMISE)

  • SEO
  • CRO/Landing Page Optimisation
  • Analytics
  • Lead generation
  • Social media
  • Copywriting

services used

Webflow development

Webflow is the leading no-code platform for building unique websites that stand out.

Ux design

User Experience (UX) design creates products that provide meaningful and relevant experiences to users.

seo

Branding

outcome

One of the key requirements from the project brief was to have an easy to manage website, which we achieved by using Webflow.

Working within our TFDI established brand guidelines, we developed a bespoke creative approach. Our design focused on engaging members by presenting a coherent narrative - from the early days of the shipping industry to the commercial revolution brought about by modern freight containers.

In addition, we ensured the site is logical to navigate and capable of accommodating CMS Collections for a wide range of resources.