PilotLight

Website Rebuild

UX Design

Webflow

about

PilotLight connects companies to enthusiast forums where customers make and share their product purchase decisions. If a customer uses a forum to vent about your company or a product, PilotLight will let you know before it turns into a long-term PR crisis for your brand.

Project Details

Connecting with your customers in forums

Project Brief

PilotLight needed an overall website development as their web appearance was solely based on a single page. They knew that their previous online presence didn't align with their services' professional feel and tone. Hence, they approached BOOST Design to help them stand out in a new emerging market and improve their sales efforts.

stage 1

Discovery & Strategy

  • Question assumptions
  • Research
  • Concepts
  • Competitor Research
  • Audits
  • Trends/Industry best-practice

STAGE 2

DESIGN, BUILD & LAUNCH

  • UI Design
  • UX Design (front-end)
  • Web Development (back-end)
  • Video
  • Animation
  • Interactions

STAGE 3

BOOST
(OPTIMISE)

  • SEO
  • CRO/Landing Page Optimisation
  • Analytics
  • Lead generation
  • Social media
  • Copywriting

services used

Webflow development

Webflow is the leading no-code platform for building unique websites that stand out.

Ux design

User Experience (UX) design creates products that provide meaningful and relevant experiences to users.

seo

Search Engine Optimisation (SEO) is the science of ranking pages higher in search engines such as Google.

Branding

Build a brand from scratch or refresh an existing brand identity to target a new audience.

outcome

To achieve the best result for our client, we used approaches that our client had not considered before and identify the target client together with them. BOOST Design created an in-depth strategy that entailed the critical elements of messaging, tone and feel corresponding to that target client. This strategy made it easy to find the most appealing navigation through the website and inform their client's prospects in the best style and design.